What is the best way to manage expectations in the partnership? Should a nonprofit outline a timeline for goals to achieve based on their own needs, or would that be done in negotiations with the business?

The best way to manage expectations is to set up a thorough and detailed partnership agreement with key milestone dates and assigned deliverables. This agreement should be signed by both parties and continued to be reviewed throughout the life of the partnership....
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What job titles at a company should an organization target when trying to create a corporate partnership? Who is typically the decision maker?

In large corporations, it could be the head of corporate responsibility or sustainability. If you are working with a corporate foundation, it could be president of the particular foundation.
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What are some potential conflicts to look out for when researching businesses to partner with?

Insure that the company is reputable, has fair business practices, is solvent and talented leadership. It is certainly helpful if the business is aligned with your mission and vision.
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When approaching a potential corporate partner, should a nonprofit propose one type of partnership they are interested in with that business, or offer an array of choices? 

I’m a big believer in providing a menu of choices and range of budgets so that you can position yourself as resourceful and open to a variety of ways to work together.
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What are the best ways to offer a corporate sponsor publicity to tout their social good when an organization doesn’t have much of an advertising budget?

A cause-marketing program might be the answer. This would get the public involved in donating so that the burden doesn’t fall only on the corporate sponsor. You as the nonprofit can showcase the corporation on all your social platforms, channels, in donor...
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Once you’ve found a company and are ready for a meeting or writing a grant how do you best determine the appropriate amount to ask?

Consider how much you need to actually raise and what is necessary for the particular program you are running/planning.  Also, corporate foundations and traditional foundations often provide details about their funding models and the range in grant sizes. Do your research before...
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What type of support exists for nonprofits in their state?

You can check your local chambers of commerce, your mayor’s and governor’s offices as well as the businesses that hire people in your state.
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What strategies can an organization leverage to encourage donors to contribute monthly through the “club” of supporters programs?

Make sure that this is an option whenever someone donates via your website. Ask them if they'd like to join a monthly giving club. You can also consider giving your monthly donor club a name to help give people a sense that...
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How can you validate from a third party when when you are a start up?

Start with sharing stories of impact from the people you are positively affecting, the communities or individuals you are helping.  Packaging these up in a positive and compelling way will really be an asset.
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What do you do if an organization requires a release for anyone pictured in a photo to be displayed on Social Media. It is often hard get a release from everyone in the picture. How do you get around this and still be in compliance?

You could focus on getting the shot from far enough away that the focus is on the backdrop and you can’t see the subjects’ faces. Taking the photo from behind could work too or cutting off the faces just to show the...
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What platform is good to use for scheduling Social Media posts?

Hootsuite and Buffer are helpful for scheduling posts and TweetDeck for social monitoring on Twitter is especially good to leverage.
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What is the amount of budget that should be spent boosting a single Facebook post?

You can spend as little as $30 a month and still be able to increase the reach of your content. The more you spend, the more results you’ll see. Some organizations spend thousands a month, but the great thing about Facebook is...
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On Facebook, some posts will be “sponsored” and show continuously on the newsfeed for people to see. Is it worth it to pay for this? Is it effective?

Yes. It’s definitely worth it to sponsor posts if you’re active on Facebook. Organic reach is continuing to decrease, so if you want people to see what you’re posting on Facebook, it’s a good idea to boost your posts and put some...
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If a nonprofit is using all 4 Social Media Platforms (Facebook, LinkedIn, Twitter and Instagram), how often should you post on each of them?

If you’re on all four platforms, you should follow the best practice posting frequency for each. Of course, what works for some organizations may not work for all, so if you find that you can get away with posting fewer times on...
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What should we understand from “un-follows”?

No one likes to get unfollowed, but it happens to all of us. It doesn’t necessarily mean you’re doing anything wrong – some people will follow you hoping you’ll follow them back and if you don’t, they’ll take away their follow. But...
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How do we figure out what demographic uses what Social Media platform? For example, what platform is best to reach college students and mid-career adults?

It depends on what type of work you do and the specifics of the individuals within those two age groups that you are targeting. That said, Instagram might be worth exploring as a way to reach college students while Facebook could help...
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What is the best way to credit photos found on the internet without taking away from the real branding of the image?

If you get a photo from the Creative Commons on Flickr or other photo sharing sites, there should be instructions on how to give credit to the owner. It varies image to image. You can write out the credit in the copy...
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How do you use Social Media to improve an organization’s “human connection?”

There are many ways, but one of them is in the form of sharing photos and videos. It's easier than ever to capture stories on-the-ground and then distribute them on your organization's social media platforms. The more donors have a chance to...
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What are some easy ways to tell an organization’s “story” when budget is an issue?

You don't need to bring in a videographer or professional photographer. iPhone productions are just fine -- and in some cases better since they're more authentic. Focus on capturing the small moments. You can also use your website blog or email newsletter...
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What are the benefits of an “Ambassador Kit” and what would be some key elements to include in it?

Your organization likely has supporters who are already helping spread the word about what you do. An Ambassador Kit makes it easy for these people to continue sharing your organization's stories and growing your donor community. Depending on the campaign, these kits...
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What is considered vital information to include on the online donation form? What should an organization be asking its donors?

Aside from email and name, you should always give donors the option to make it a recurring monthly donation. You can also ask donors if they'd like the money to go to a specific program and if they want to subscribe to...
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How do you make donors feel more connected to the cause?

Tell stories! Donors will feel moved when they can see your mission in action. It's way more powerful than just telling them your mission statement.
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What is the best approach to gain grants when you’re a start up?

Do your research and create a list of target foundations and corporations that specifically fund the type of work you do/provide. Once you have such a list created, prioritize where you have direct connections and use your network to find “ins” to...
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How does an organization attract ambassadors for their cause?

Focus on attracting donors and volunteers first. Then, give those people the opportunity to do more and help spread the word about your organization. If you notice someone is sharing your social posts and offering to volunteer regularly, this person might make...
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How do we know when we can use an image from Google and when we can’t? How do you avoid violating copyrights?

You should only use images from Google if they are marked “labeled for reuse”. When you’re in the Google image search, click “More tools” and then “usage rights” to make this selection. If an image is not labeled for reuse, you should...
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What platforms are great to use for Social Media Analytics and measuring our progress?

There are great analytics built into the Social Media platforms themselves that let you dive into your post results to see which content has been most engaging. For example, you can export a spreadsheet with the results of every tweet using Twitter’s...
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How do videos on YouTube stack up with videos on other platforms?

YouTube is one of many places where you can upload video. If you have a lot of video content and want to grow a following on YouTube, it’s a good idea to host your videos there. That said, if you upload videos...
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Is MobileCause worth leveraging?

MobileCause is a sophisticated solution that many large nonprofit brands use. It’s not inexpensive, but can really help take your mobile engagement to the next level.
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Where on Facebook do we set up that we are a nonprofit organization? 

When you’re on your nonprofit’s Facebook page, go to “About” and then “Page Info.” Click “edit” next to where it says “Category.” For the top
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What are the top 5 platforms to engage with potential donors?

Email and newsletters are still very important. Social media is a must - the right network depends on the focus on your organization. Crowd funding sites like Crowdrise or Indiegogo can be very useful. Your blog and website should be full of...
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